minted, adj.
/ˈmɪntɪd/
Of a digital asset: freshly inscribed on a blockchain, permanently authenticated, and instantly tradeable—transforming code into collectible, immutable value.
Of brand content: explosively original, multi-platform media forged in real time to engage audiences, supercharge personality, and turn stories into cultural currency.
What We Do
We work with Web 3 companies from around the world, acting as your boots on the ground in Hong Kong and South East Asia.
We specialise in creating engaging brand activations and capturing them across all forms of content to be shared across socials to amplify every moment.
Our goal is to help brands stand out and connect with their communities through dynamic, authentic and engaging events and multimedia content - showcasing the real personalities and authentic energy of Web 3.
Event Management
Brand Activations
Videography
Photography
Social Media Content
Our Team
Charlie Hayward / Managing Director & Co-Founder
With over a decade immersed in the crypto industry, Charlie is the heartbeat of Minted Media’s strategic vision. A veteran of hosting and organising high-stakes crypto events, he’s navigated the whirlwind of main stages, side events, and everything in between. Charlie’s deep understanding of the blockchain ecosystem - gained from years working behind the scenes - equips him to pinpoint what brands need to stand out. His knack for translating complex protocols and personalities into relatable, trust-building content ensures Minted Media delivers narratives that captivate and connect.
Dominic Chan / Creative Director & Co-Founder
Our visionary behind the lens, Dom leads Minted Media’s creative direction with a passion for storytelling that grabs attention in the social media age. With a global portfolio spanning lifestyle, luxury & corporate brands in short films, documentaries, interviews and other short form content, Dom crafts content that’s as compelling as it is cinematic. His creative philosophy is simple: every frame should tell a story, whether it’s a 15-second viral clip or an in-depth brand documentary. In the fast-moving world of Web3, Dom’s ability to blend artistry with engagement ensures our content doesn’t just stand out - it resonates deeply, turning viewers into communities.
Zanskar "Z" Blair / Director of Production & Co-Founder
Zanskar, known to most as Z, thrives in motion. From remote mountain trails to the fast-moving world of crypto media, he’s built a career around creating order in chaos and turning raw moments into powerful stories.
Before co-founding Minted Media, Z led global outdoor adventure and experiential education programs across Asia, developing an eye for authenticity and human connection that now defines the way he tells stories. His camera has captured everything from international sporting events to grassroots outdoor communities and Hong Kong’s local brands - each shot grounded in real energy, not staged perfection.
At Minted Media, Z brings that same spirit - combining precision and passion to capture content that’s as raw, human, and unpredictable as the world we live in.
